Sven Maschek

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Activity overview

Latest activity by Sven Maschek
  • Sven Maschek created an article,

    Install hull.js via Google Tag Manager (GTM)

    Tracking users via Hull.js on your website is fairly easy since all you have to do is to install the hull.js snippet in your website. If you have decided to use Google Tag Manager (GTM) for this ta...

  • Sven Maschek created an article,

    Change an attribute if the user is in a given segment

    Often you want to automate things in your CRM systems like Hubspot or Salesforce when a user in Hull is in a given segment, however there is no way to update only this one particular field based on...

  • Sven Maschek created an article,

    Remove a Connector

    Learn how to delete a connector from your organization You can remove a connector from your organization, select the connector in question from the Overview or Connectors page of your dashboard. On...

  • Sven Maschek created an article,

    Configuring a Connector

    Learn the basics how to setup connectors This article covers the basics of setting up connectors in Hull. For specific guidance please refer to the documentation of the individual connector.   Dete...

  • Sven Maschek created an article,

    Validate email addresses with Neverbounce

    If you run lead generation on hyper-scale like most of our customers do, you might have wondered how to validate email addresses before piping fake signups or SPAM addresses in your CRM or other au...

  • Sven Maschek created an article,

    How to call external APIs in the Processor?

      The Processor gets triggered every time something changes on a user or linked account, hence it might be the ideal candidate to call an external API and either receive additional data or trigger ...

  • Sven Maschek created an article,

    Add a Connector

    Learn how to install a new Connector in your Hull organization When you enter your organization the first time, you will directly see a screen which allows you to add a new connector to your Hull o...

  • Sven Maschek created an article,

    User/Account Relationships

    Understand how accounts and users are linked in  In Hull a user can be associated with maximum one account which enables B2B scenarios. While various connectors support automatic linking...

  • Sven Maschek created an article,

    Account Identity Resolution Explained

    Learn how our platform creates unified account profiles.  Hull uses the following reserved attributes for identity resolution purposes: External ID Domain The platform will first try to matc...

  • Sven Maschek created an article,

    Account Profiles

    Get to know account profiles. Information about groups of individuals is stored in account profiles within your Hull organization. A group of individuals can be an an account, organization, team o...